Pastry shops and fine chocolatiers for bakers, pastry chefs and enterprising housewives with tools to “professionalize” their businesses and enterprises under the brand Dagusto Chocolatero® of the group Team Foods C.A®
Bring awareness to the new brand Dagusto Chocolatero® on the community of pastels and housewives stratum 1 and 2 while creating faithfulness to the brand through the kitchen courses ranging from basic to advanced, where at the end of each workshop, Financial advice for your business was given to the participants.
– The estimated contacts made through the 6 confectionery workshops was of 300 people, and 1,200 direct contacts were reached by the end of this workshops.
– 80% of attendees reported including the new knowledge learned in their sales portfolios
– 90% of housewives attending without entrepreneurship, started a new business.