MAIZINA AMERICANA Emprende Cocinando Ideas con Maizina Americana

MAIZINA AMERICANA Emprende Cocinando Ideas con Maizina Americana

Direct contact platform for low-income consumers, where housewives are given basic to advanced cooking classes and financial advice so that they can set up their own custom-made bake shops, at the same time as the category uses are being developed.
Objectives:
Renew the consumer base for the category of Maizena, creating awareness of the brand among new consumers and its uses oriented to entrepreneurship.
Results:
More than 2,000 direct contacts and 5,000 indirect contacts in 3 months of activation, where loyalty rates of approximately 56% were achieved.
Of the people who took the courses 70% reported having started their own pastry business on demand.

Emprende Cocinando Ideas con Maizina Americana

Baking courses dictated by Maizina Americana to Low Income communities so they can set up their baking businesses on request

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Habilidades

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Publicado el

enero 10, 2017