Polar Ice and La Montserratina join their marketing efforts to reach the same target

Environment:
The activity of “La Parrilla Va Por La Casa” developed for the brand La Montserratina that belongs to the group Plumrose has generated great acceptance and scope within the consumer target, arousing the attention of other brands related to the category, in this case the Polar Ice brand of Empresas Polar.

Insight:
“No grill without good beers”

Objective:
Increase the reach of the activity La Parrilla Va Por La Casa through the inclusion of an additional brand that finances the activity and obtain benefits from it.


Execution Caja Consultores:
– In charge of the negotiation between both companies on the merge and participation of each brand in the activity.
– Generation of new materials,Logothemes  and conceptualization of the activity with the new brand.