TE KAKOO INFUSIONS

Marketing / Microsite

Marketing / Microsite, we offered Seteco the “outsource marketing”, one of our high profile Marketing Managers provides its functions for this fast growing company, the most recent work was to remake the image of the brand and the packaging.

Overview:
The market for tea infusions is centered on the shelf, where there is no uniformity and a great variety of colors is produced where the marks are lost in a very competing shelf.

Objectives:
Update the image of Kakoo without losing its heritage of Chinese origin

Execution:

Packaging change where:
1) The image was neutralized on a shelf with color excess
2) Its packaging was adapted on each side so that it could be read from any position (Responding to an insight where there are different forms of stacking in the home shelf and the PDV)
3) The image was considerably updated based on the simplicity and minimalism typical of the millenary culture.