Millennials LIC Report (LIC: Low Income Consumers) (Market Research)

The Low Income Millennial Generation, represents 30% of the total population in Latin America and worth 754 trillion usd per year. Millennials today are the ones that boost the consumption balance worldwide. In Latin America the numbers are no different, the variation in this case is the number of people that belong to the low income population; 80% of the total population. However, very little is known about Millennials in the Low Income population, this report illustrates the H&U life aspects of a Millennial that allows you to begin to understand this target in order to develop more successful solutions in this environment.

Methodology:
Semi-Deep and Deep Interviews

Sample Base:
Young M / W between 15 and 35 years old, Amount. 1,400

Areas:
Bogotá, Barranquilla, Medellín and Cali

Pages: 10

To organize a demo presentation with the results, contact us at mariavalentina@cajaconsultores.com

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Study Real Women vs. Advertising in Latin America

If there is a segment that has drastically changed in Latin American society is that of women, that are on the age of becoming mothers. Their aspirations, priorities and needs have changed and their struggle for gender equality. Although it is a very relevant issue, there is a gap on how they perceive their selves and how they are perceived by CPG brands. We have found deep insights that can dramatically change the way we approach our women consumers.
Contact us and we will accompany you on this exciting way to make the difference to approach this exciting segment as it is moms and women in general.

Methodology:
Semi-Deep and Deep Interviews

Base:
Women between the ages of 25 and 45. 1,400

Zones:
Venezuela, Colombia, Ecuador, Panamá, Mexico

Pages: 10

To organize a demo presentation with the results, contact us at mariavalentina@cajaconsultores.com

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